Nearly Half of SF Drivers Support SFMTA Plan for On Demand Meter Pricing

SFMTA passed a plan on December 5, 2017 to expand on demand pricing to all 30,200 San Francisco parking meters. The plan is an attempt to ease parking frustrations and create more parking availability in busy San Francisco areas. Parking prices will fluctuate based on current demand, with prices reaching as high at $8 per hour and as low as $1. The plan is set to go into effect mid-January 2018.

We surveyed 250 San Francisco residents about the plan and found:

• 65% hadn’t heard about the plan at all, 35% of San Francisco residents were familiar with the plan
• Nearly half (47%) of SF drivers support the plan, while 3 in 10 (30%) of SF drivers do not
• 3 in 10 (30%) of residents believe that the SFMTA has residents' best interest in mind

How SF drivers plan to adjust:

• More than a quarter (28%) will just pay the on-demand rates
• 3 in 10 (30%) will walk more
• More than a quarter (27%) will take more public transportation
• 16% will take more rideshares (Uber, Lyft)

SFMTA has been testing dynamic pricing in SF for the past 6 years through the SFpark pilot program found:

• Average parking rates were lower
• Parking availability improved
• It is easier to find a parking space
• It is easier to pay and avoid parking citations
• Greenhouse gas emissions decreased
• Vehicle miles traveled decreased

For more information about San Francisco parking rates and this plan visit the SFMTA website.

Methodology

We survey 250 San Francisco residents via the survey platform Pollfish about the proposed SFMTA on-demand pricing plan. The survey was conducted between November 1, 2017 and December 5, 2017.