In the used car market, sometimes perception of a vehicle’s value is more important than reality. ALG releases a Brand Perception of Quality (BPQ) study at the end of every year. The BPQ shows what consumers think about the quality of each brand. Safety is always a top consideration among buyers.
– Honda & Toyota rank at the top
– VW & Subaru have been successful at communicating their image to niche consumers
– Millennials rank Jeep third after Honda & Toyota
– Niche brands – smart, MINI, & Scion rank lower – general lack of consumer familiarity
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