fb

Car Brand Perception

In the used car market, sometimes perception of a vehicle’s value is more important than reality.

Car Brand Perception

In the used car market, sometimes perception of a vehicle’s value is more important than reality. ALG releases a Brand Perception of Quality (BPQ) study at the end of every year. The BPQ shows what consumers think about the quality of each brand. Safety is always a top consideration among buyers.

Notable Results:
– Honda & Toyota rank at the top
– VW & Subaru have been successful at communicating their image to niche consumers
– Millennials rank Jeep third after Honda & Toyota
– Niche brands – smart, MINI, & Scion rank lower – general lack of consumer familiarity

**Full results: **

Looking to buy a used vehicle? Download the Instamotor App today and start browsing!

Buying Tips
Financing

Find Cars From Your Phone

Instamotor's free app helps you find used cars for sale. Buying and selling a used car has never been safer and easier.