The year 2016 brought about many changes in the automotive industry, American politics, and social media. Instamotor saw many changes, updates, and search inquiries throughout our proprietary data systems that highlight an incredible amount of data and insight into purchasing choices.
We compiled and analyzed over half a million searches from our current market databases in California, Houston, and Dallas to sift through brands, body styles, and specific models you searched for in 2016. The data shows your preferences on vehicles; what you think is reliable; and what you aspire to own.
Brands like Honda and Toyota top the list of most searched brands, as we believe you are interested in perceived brand reliability and quality of your purchasing power. A vehicle that will be on the road for a long time will be an investment in the long run. BMW came in third, and that’s probably based on how the brand is marketed: driving dynamics, technology, and fun top out what makes BMW an impressive vehicle.
Most searched models start off with the BMW 3 Series, again because of its mix of fun, practicality, and status symbol. The Honda Accord was second, which is probably due to reliability, standard safety features, and practicality. For third, the Ford Mustang was an interesting spot, however, we believe that because of our markets of California, Houston, and Dallas, the warmer weather and milder climates mean that the Mustang isn’t just a two-season car. You get more use out of the sports car in our current markets than the rest of the country would.
The most searched vehicle category showed that Americans still aren’t accepting of wagons, with a shocking disregard for hybrids. The low price of gas is affecting willingness to sacrifice big-bodied sedans, trucks, SUVs, and luxury cars, as they were the top four slots within the data. We would love to see wagon buying pick up, so get to it!
Overall, it was an interesting year for automotive data. In 2017 we predict—as long as gas prices stay the same—that the top picks won’t change much in the vehicle category as consumers are buying more and more SUVs than ever. Perhaps though, consumer trends will change and we’ll see more hybrids, wagons, and fuel-efficient vehicles on the road in the future. As for the data, take a look yourself and see what you think.
Marketing @ Instamotor. Dog lover, NBA fan, nerd at heart.